Considerations for Mobile Solutions in a Healthcare Retail Environment
Mobile has become a way of life and is changing the way retail business operates. Mobility can empower your employees by providing interactive tools that get them out from behind the counter and enable them to be more agile. It allows them to spend more time with the customer improving the customer experience, increasing satisfaction, lowering checkout times and most importantly, increasing sales. Healthcare retail mobile solutions enable businesses to make sales in areas not available to them before. This is essential as businesses try to attract and keep customers and cultivate high levels of customer loyalty.
For example, consider that some farmer’s markets are held on hospital premises, such as the parking lot, where retail items can be sold. Imagine how difficult it would be if you had to drag your register out there to accept payments. Healthcare retail mobile solutions become very practical as you can use a lightweight device to accept credit card, debit card, and even employee payroll deduction in an environment where using a traditional register would be clumsy. Before a business implements a mobile solution, questions like security, environment, price of the device, ease of use, ergonomics, expected life cycle and deployment must be considered. For example:
- Will the battery last for the entire shift length or will it need to be recharged in some way during a shift?
- Can it be held and used comfortably for sustained periods of time?
- Are there any restrictions that the environment introduces?
- What peripherals are needed and supported?
- How will maintenance and support be handled?
- What training is needed for employees to become familiar with the application as they move from a cash register or PC-based point-of-sale terminal to a tablet or other device?
- Will it accept a wide variety of payment options including new and emerging technologies?
Along with all of these considerations, the business must implement and manage the same security network and on-device security strategies that guarantee compliance with regulations like the Payment Card Industry Data Security Standards (PCI DSS) for safe handling of credit card and customer information.
The result of making the right decisions based on business strategies and objectives and not on the device will result in a better return on investment, overall productivity, increased customer satisfaction, and most of all for retailers, increased sales.
Article by: Mark Dennett, Product Manager; Fusion, 2nd Quarter, 2014