Dinner from Your Desktop:  Computrition, Inc. and e-Touch International Partner to Offer Order Xpress

 

 

Chatsworth, CA, June 7, 2005--Foodservice and nutrition management software leader, Computrition, Inc. and e-Touch International, creator of automated hospitality technology, finalized a joint-marketing partnership today.  Computrition will promote e-Touch's newest product, a comprehensive online food-ordering system for restaurants, catering operations, and cafeterias, under the label Order Xpress powered by e-Touch.   

 

Order Xpress offers convenience and control to end users ordering meals via the Internet/intranet or touch-screen kiosks which preset a graphical user interface for complete self-service ordering.  The technology seamlessly integrates into existing point-of-sale systems or can operate as a stand alone system.  For added convenience, Order Xpress has stored value capabilities so end users can manage and set up refillable debit accounts.    

 

Though the application is available for a host of hospitality operations, Computrition will primarily target healthcare facilities and universities with their marketing efforts.

 

"With the increasing demand for speedy service, the rising cost of operations, and the continuing need for order accuracy, foodservice administrators have been waiting for a system like Order Xpress," explains Stephanie Luros, Marketing Manager for Computrition, Inc. 

 

Ronni Schorr, President and CEO of e-Touch International states, "The streamlined ordering structure increases sales revenues without additional staff, decreases food waste and human error that come from having a middleman, and boosts customer satisfaction by allowing customers true on-demand ordering.” 

 

With only 35% of meals in hospitals being prepared for patients, healthcare foodservice revenues are expected to increase as visitors, staff, and guests utilize Order Xpress in patients’ rooms, visitors’ lounges, or at nurse station desktop computers.  Colleges will see immediate benefit when using Order Xpress’ delayed ordering and delivery features with campus dining and catering. 

 

Through this partnership, Computrition aims to expand e-Touch’s product reach into untapped industry markets, while expanding their own product offerings to current customers.   

 

About e-Touch International

e-Touch International provides products and services that revolutionize the customer's experience of food, product, and service ordering, while greatly increasing revenue and profitability for hospitality businesses. By empowering consumers with intuitive web and kiosk-based self-service ordering systems, e-Touch gives consumers control over what they eat, when it’s prepared, and provides valuable information on nutritional content. e-Touch's products speed the order process, while providing an accepted and powerful marketing tool for hospitality establishments providing an immediate ROI for the business owner or operator.